Rakhi, also known as Raksha Bandhan, is a significant Hindu festival celebrated in India and among Indian communities worldwide. It holds immense cultural and emotional value, symbolizing the bond between brothers and sisters. As we eagerly await Rakhi 2023, let’s delve into the top Rakhi traditions that are widely practiced across the diverse regions of India.

I. The Sacred Thread of Love: Understanding Rakhi’s Significance

Rakhi to India – Strengthening the Bond of Love

Before exploring the various traditions, let’s first understand the significance of Rakhi. Rakhi is a sacred thread that sisters tie around their brothers’ wrists as a symbol of love, protection, and mutual respect. The ceremony reinforces the bond between siblings and extends beyond blood relations, embracing friends, cousins, and even distant relatives.

II. Rakhi 2023: Date and Auspicious Time

When is Rakhi 2023? Mark Your Calendar!

Rakhi is celebrated on the full moon day of the Hindu month of Shravan, which usually falls in July or August. In 2023, Rakhi will be observed on 30th August according to the Hindu calendar. On this day, sisters and brothers eagerly come together to honor their bond and engage in age-old customs.

III. Rakhi Traditions Across India: A Glimpse into Regional Celebrations

a) Rakhi Purnima in North India: 

Rakhi Celebrations in the Heartland

In North India, Rakhi Purnima witnesses grand celebrations. Sisters tie beautifully adorned Rakhis on their brothers’ wrists and offer prayers for their well-being. Brothers, in return, present gifts and pledge to protect their sisters. This day also holds cultural significance as it marks the birth anniversary of Lord Krishna.

b) Rakhi Bandhan in West India:

Unveiling the Spirit of Togetherness

In the states of Maharashtra and Gujarat, Rakhi Bandhan is celebrated with great enthusiasm. Sisters tie colorful Rakhis on their brothers’ wrists, perform an aarti (ritual), and offer sweets. Brothers, in turn, shower their sisters with gifts and promises of lifelong support. The festive spirit extends beyond siblings, embracing the community and fostering a sense of unity.

c) Avani Avittam in South India:

Rakhi Celebrations with a Regional Twist

In South India, the festival is known as Avani Avittam or Upakarma, where Brahmin men change their sacred threads. On this day, sisters tie Rakhi on their brothers’ wrists, expressing their love and seeking their blessings. The occasion is also marked by performing sacred rituals and reciting prayers.

d) Jhulan Purnima in East India:

Swinging into the Joy of Rakhi

Eastern India celebrates Rakhi as Jhulan Purnima, where the festivities revolve around Lord Krishna and Radha. Sisters tie Rakhis to their brothers and perform aarti. A unique tradition here involves the sisters swinging on beautifully decorated swings, portraying Radha and Krishna’s playful bond.

IV. Rakhi Customs and Preparations: From Rangoli to Special Sweets

Embracing the Vibrant Traditions

a) Rangoli and Decorations:

Preparing the Ambience

Rangoli, vibrant patterns made with colored powders, adorn the entrance of homes during Rakhi. These intricate designs not only beautify the surroundings but also add a traditional touch to the festive atmosphere.

b) Traditional Puja and Aarti:

Seeking Divine Blessings

Rakhi festivities begin with a traditional puja (prayer) ceremony. Sisters gather essential items like a thali (plate), diya (lamp), roli (sacred powder), and sweets. They perform the aarti, seek blessings from deities, and tie the sacred Rakhi on their brothers’ wrists.

c) Sweet Delights and Gifts:

Indulging in Festive Treats

Rakhi celebrations are incomplete without sharing sweets. Sisters prepare mouthwatering delicacies like laddoos, barfis, and kheer as offerings to their brothers. Brothers reciprocate the love by presenting gifts, which may range from clothes and accessories to personalized items and gadgets.

V. Rakhi Beyond Blood Relations: Celebrating Siblinghood

Embracing Love and Friendship

Rakhi transcends blood relations and embraces the spirit of siblinghood. Friends, cousins, and even neighbors participate in the festivities, tying Rakhis on each other’s wrists as a symbol of love and camaraderie. This inclusive nature of Rakhi strengthens bonds within communities and fosters a sense of unity.

VI. Rakhi in the Modern Era: Embracing Change

Adapting Traditions to Contemporary Lifestyles

With changing times, Rakhi celebrations have evolved. In today’s digital age, sisters often send Rakhis and gifts to their brothers residing far away. Online platforms and e-commerce websites have made it convenient to bridge the physical distance and keep the spirit of Rakhi alive, irrespective of geographical boundaries.


Rakhi, the festival of love and protection, is a cherished tradition in India. Celebrated with great zeal and enthusiasm, it reinforces the bond between siblings and fosters a sense of unity within communities. As Rakhi 2023 approaches, let’s embrace the age-old customs, partake in the festivities, and strengthen our relationships, while also adapting to the changing times.

By Manali